This article was able to take the general topic of American's not being aware of there surroundings and legislation, and make it geared towards guns. He critiques the most typical members of society: the stupid, the rich, the poor, the hard worker, and those who don't care. By doing this, and including himself he appeals to more people because he is not just picking on on group. He takes a somewhat doomsday approach to how everyone seems to be apathetic to all the goes on around the U.S. and the world.
He is also able to stay critical of how people should care about what is done and how the laws the government makes affect them. He was able to effectively combine his critical opinions with things that the majority of people would fine funny, even if some would not be willing to laugh. For instance, someone too oblivious to know a car is coming because they are texting, though scary, is funny to watch and later hear about. He was able to bring it back to how we rely too much on media and loose face to face contact. By choosing a particular person and an action that almost everyone can relate to and a common situation, he is able to illicit some laughter even though he is critical.
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