group plan

We are planning on targeting TCU students focusing on pyhsical visuals accompanied by a wesbite. We are planning on using the term "hook up" to motivate people to action to volunteer within their local communities. We chose this term because it has a slang connotation as someone who is permissive. We are taking this initial attention getter and using in a different context. We are going to have stickers and pins to attract people as well. We are using pathos the most but also logos because this very word makes people think about what we are talking about. Pathos, because we can relate to the people we are targeting to attract their interests.

Because we are trying to motivate people to action, we are also going to provide places where they can become more involved with their community thru many different organizations. The website will give people actual information about who to call and exact dates. We want to get their attention but then make them think about how they can actual benefit their community.